Podcast #90: Sneaky Shit – Are You Building Someone Else’s Trust Factor?

Have you ever seen an ad with a celebrity endorsement? Especially a celebrity who you admire and trust? Well, as much as you can trust someone you don't actually know. Has that influenced your decision about the product or service to buy or use and then it's turned out to be junk? Are you tired … Continue reading Podcast #90: Sneaky Shit – Are You Building Someone Else’s Trust Factor?

Podcast #87: Sneaky Shit – Congruency: Episode 1.5 in the Sneaky Shit Series

Say. Act. Do.   It's that simple. Congruency is our topic today in the 6 Principles of Influence. What does that mean? In the simplest of terms and the easiest of explanations is that if you want to convey and build trust, you have to be consistent in everything you do. For example - if … Continue reading Podcast #87: Sneaky Shit – Congruency: Episode 1.5 in the Sneaky Shit Series