Have you ever seen an ad with a celebrity endorsement? Especially a celebrity who you admire and trust? Well, as much as you can trust someone you don't actually know. Has that influenced your decision about the product or service to buy or use and then it's turned out to be junk? Are you tired … Continue reading Podcast #90: Sneaky Shit – Are You Building Someone Else’s Trust Factor?
Are you harming snakes when you sell? What's the first thing you think of when it comes to sales? For me, it's every BAD sales person I've had to deal with. From car sales to timeshares to cell phone plans - I've dealt with some doozies. The problem when you are the one selling is … Continue reading Podcast #88: Wise Word Wednesdays – The Little Red Book of Selling
Say. Act. Do. It's that simple. Congruency is our topic today in the 6 Principles of Influence. What does that mean? In the simplest of terms and the easiest of explanations is that if you want to convey and build trust, you have to be consistent in everything you do. For example - if … Continue reading Podcast #87: Sneaky Shit – Congruency: Episode 1.5 in the Sneaky Shit Series
Find a way to remind yourself that you can shine Has it been one of those years for you? Or couple of years? When you're an entrepreneur it can feel like you've survived a year vs celebrating the beginning of another. Especially at a time of year where reflection and goal setting is forced … Continue reading Podcast #86: Get To Know Me – Finding My Sparkle
The Hot Topics of Mindset, Putting Yourself on the List and Partnering If you're in business, you're going to need help. As much as we'd all like to be able to solve our problems ourselves, we can't do it all. And we shouldn't. The worst thing you can do for your business is labor under … Continue reading Podcast #85: Ballsy Women In Business – Problem Solved