Podcast #84: Is the ROI bigger than the PITA factor?

Return on investment. That's the key for most business people but when you are building a business, keeping the ROI in line with the PITA is key to success. Why? Well, sometimes social media can have a high PITA factor with low ROI. Before you think we're talking about sandwiches and dietary advice, I mean … Continue reading Podcast #84: Is the ROI bigger than the PITA factor?

Podcast #81: Let’s Kick Cancer in the Sparkler

How you can directly support someone affected by cancer in your community I hope that all businesses try to keep their corporate social responsibility plan to of mind all year. For such a long title, I sometimes wonder if creating a CSR plan is more a tool to look good than actually do good. Cynical? … Continue reading Podcast #81: Let’s Kick Cancer in the Sparkler

Podcast #79: Don’t Mix Tuna and Peanut Butter

How diverse interests can add to your businesses value I think there is a very thin line between eccentric and eclectic. Both refer to the possibility of seemingly unrelated ideas coming together in ways people might not have considered before. Stepping over the line from eclectic to eccentric? Well that's when you try to put … Continue reading Podcast #79: Don’t Mix Tuna and Peanut Butter

Podcast #78: Are You Hooking Too Early? Gary Vaynerchuk Explains.

Maybe you need to get a few jabs in first. Do you hate wasting time? I do. I even go so far as to plan out my driving route for errands so that I minimize travel time wasted. If I have to backtrack? That drives me bananas. So believe me - I don't waste time … Continue reading Podcast #78: Are You Hooking Too Early? Gary Vaynerchuk Explains.